Kiss-Me Cosmetics is an ambitious project with the goal to gain an important place in the ever growing cosmetic market in the balcanic countries, using the made-in-italy charm. For the creation of the Kiss-Me brand, the company wanted an italian partner for the visual communication, able to adequately exploit a project of such dimensions.
The first solution created by ThemaCreart led to a soft but necessary modification of the initial naming. Our studio then proceeded with the creation and design of the logotype, element of strategic importance for the success of the Kiss-Me project. Trough an accurate analysis of the market, a keen eye in graphic design an extensive skill in type design, ThemaCreart designed a fresh and endearing logotype, with an original and modern feel. The first idea was to operate on an existing font, with a simple but very significative intervention able to give the logotype the necessary freshness. The choice of splitting the naming and the payoff in two lines revealed itself to be a very efficient idea to improve the readability and, above all, confer further originality to the brand. After the creation of the institutional communication material, we dedicated our time to the branding of all the cosmetic products and the related packaging. It was a very articulate design and realization due to the high number of products and the diversity of each one of them. The company is very pleased of the added value that themacreart already gave to the Kiss-Me brand and we are already working toward the support of the first brand shop with the design of coupons, gift cards and the creation of the visual communication of the store.
Sale folders, pack and POP
Membership campaign advertising
Product catalogue and website
Various brands packaging and product lines
Multi-subject campaign "no al fai-da-te" (no DIY)